ABOUT SHOEMARK REAL ESTATE

In 1984 Phil & Penny Shoemark opened their doors in Braidwood and began their Real Estate office to service the town and district in buying, selling and renting properties. The business quickly grew into more than just offering a real estate service and started selling livestock, produce and other farming related products. Building on that chapter, the business kept evolving and a bigger premises at 84 Wallace Street was purchased to accommodate the ever-growing inventory of farming produce and the real estate team were kept busy listing and selling.

The produce side of the business was eventually sold, and Phil and Penny returned to their roots and went back to just the two of them in an office at 141 Wallace Street to focus on the real estate business and managing the rent roll. In 2000 Denver Shoemark joined the family business and began selling alongside Phil to assist in the increasing demand of buyers who were discovering what the area had to offer. These were still in the days of Phil handwriting the window cards and waiting for the bus to drop off a fresh packet of photos so the best photo for each property could be chosen. The candid photo was then added to the card to be displayed in the window, it was then just a matter of waiting for someone to wander past, read the ad and then hopefully come in and want to have a look.

In 2007 the business was relocated into a brand-new building located at 112 Wallace Street where a fresh and modern office was fitted out offering clients a bright and professional reception area, separate sales office, complete with conference room, tv’s for viewing property videos, the handwritten window cards were replaced with printed ones and by this stage the internet was booming and access to the broader market was evolving.

In early 2010 the family business was approached by the Ray White family and a new partnership was born, in late March 2010 the Shoemark Real Estate signs came down and the newly branded Ray White Braidwood name was up with doors back open on April 1st. This change offered the business a name that was quickly recognised by buyers from near and far and business was booming. The Ray White family offered the business the latest training and systems, networking & marketing and above all, the Whites and staff offered the Shoemark family business a friendship which went beyond the fees.

From 2010 to 2024 the Ray White name has been on the front of the building and on multiple signs around town and the district. Over the 14 years with the Ray White brand, Denver Shoemark has won multiple awards within the group including reaching Elite Sales Agent level, Top 10 Rural Agents for NSW and other growth and premier awards.

2024 marks the 40th year of the Shoemark Family selling Real Estate in the Braidwood town and district and it's now time for a new chapter, another change and exciting news. The signs are once again changing on 112 Wallace Street and the Shoemark Real Estate branding is once again going to be proudly displayed back as it was and the family name that Phil & Penny started will be once again part of the Braidwood mainstreet.

Shoemark Real Estate has partnered Aperture Media House who specialise in superior Real Estate photos and videos which takes showcasing our clients properties to a next level. Utilising the latest platforms for vendor and buyer management and all of the same benefits offered under Ray White, Shoemark Real Estate now stands bigger and better than before and, in some ways, even more flexible to offer the Braidwood district and beyond a professional service and experience.

If you are thinking of selling, buying, investing or just would like to come in for a chat please call the team and let them take care of all your real estate needs.

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